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It goes without saying: the value of data is enormous. Organizations across every industry are collecting all the data they can to tap into ways to analyze, understand and improve their performance. From learning more about customers to better attract and retain them, to understanding industry trends and the organization’s response to them, the ability to properly collect, analyze and translate data into actionable guidance gives organizations an unparalleled competitive advantage.

Tape storage has had a good run. For decades, enterprise organizations have relied on physical tapes to safely store sensitive data. It’s easy to understand why so many large operations have opted to secure their data on tape. Tape storage has long been the most affordable data storage option for preserving data. Tape has been the default because organizations haven’t wanted to mess with something they have grown familiar with operationally. But is tape still a “good thing” in 2021?